Joe the polar bear... bookcase.

I'd really like a good look at Joe the polar bear. 

At first glance he doesn't look like he's worth his 1,995GBP price tag.  I mean that's serious money for a bookcase.  It's the sort of money that say an MP may  get us to pay, by way of expenses, for a bookcase, but I digress. 

This bookcase is made from Recycled Wood High Pressure Laminate, stands 1.6 meters tall and only  50 pieces have been produced. It's white... at the moment...but when you fill it with books it'll be multi coloured. 

Do you see what I mean, I'd really like a good look at Joe the polar bear bookcase.  What about you?